A free guide to the art of letter writing for profit.
Whether you are applying for a job, declaring your undying love, or sending out a letter to a prospective customer, every letter, email, telegram or written communication you send has a mission - to persuade or influence the person who receives it. Some letters succeed fantastically. Others fail miserably. If you want to effectively persuade people through your letters, you need to know what differences make all the difference between these two results.
This guide will show you step by step how to write effective, persuasive letters. Included in this guide are lessons from some of yesterdays great masters of copywriting, including the letters that made them famous. Forget any preconceived notions you may have about writing or salesmanship - these lessons contain timeless, priceless information that will never grow old. They are based on what worked, and they worked for a reason.
How to Write The Business Letter
This
work covers all aspects of business letter writing, from correct letter
writing style through to making an effective close.
Discover how to write convincingly and with the correct viewpoint, how to inject originality and a forceful style into every letter you write.
The principles covered are illustrated by examples from 217 actual letters.
PART I : Preparing to Write the Letter
CHAPTER
1: What You
Can Do With a Postage Stamp
2: The Advantages
of Doing Business by Letter
3: Gathering
Material and Picking Out Talking Points
4: When You
Sit Down to Write
PART II : How to Write the Letter
CHAPTER
5: How to
Begin a Business Letter
6: How to
Present Your Proposition
7: How to
Bring the Letter to a Close
PART III : Style--Making the Letter Readable
CHAPTER
8: "Style"
in Letter Writing--And How to Acquire It
9: Making
the Letter Hang Together
10: How to
Make Letters Original
11: Making
the Form Letter Personal
PART IV : The Dress of a Business Letter
CHAPTER
12: Making
Letterheads and Envelopes Distinctive
13: The Typographical
Make-up of Business Letters
14: Getting
a Uniform Policy and Quality in Letters
15: Making
Letters Uniform in Appearance
PART V : Writing the Sales Letter
CHAPTER
16: How to
Write the Letter That Will "Land" the Order
17: The Letter
That Will Bring An Inquiry
18: How to
Close Sales by Letter
19: What
to Enclose With Sales Letters
20: Bringing
in New Business by Post Card
21: Making
it Easy for the Prospect to Answer
PART VI : The Appeal to Different Classes
CHAPTER
22: How to
Write Letters That Appeal to Women
23: How to
Write Letters That Appeal to Men
24: How to
Write Letters That Appeal to Farmers
Million Dollar Sales Letters For Your Own Use and Profit
Selling
by mail can be the easiest and least expensive method of selling your services
or commodities. It can also be the most difficult and the most expensive
method of doing the job.
Discover the the secrets that made 15 letters stand out above thousands of others in terms of sheer profitability, and how to use this information yourself to make your letters more profitable:
Letter 1 : The Lowly Penny Will Often Do
The Trick
Letter 2 : How Handkerchiefs Were Sold By Mail
Letter 3 : Can High Priced Articles Be Sold
By Mail?
Letter 4 : They Said It Couldn't Be Done
Letter 5 : A 100,000 Mark Note
Letter 6 : Close Outs
Letter 7 : Using a Premium
Letter 8 : An Indirect Approach
Letter 9 : Bargains
Letter 10 : The Dollar Letter
Letter 11 : Selling Securities
by Mail
Letter 12 : Securing Enquiries
for A Booklet
Letter 13 : Sports Appeal -
Sales Appeal
Letter 14 : Using Pressure
Letter 15 : Using the "You"
Element