Securing Enquiries for A Booklet

How can you most easily find the people interested in new courses, new sets of books and the like?

By offering to the most likely lists of prospects, to send without cost a booklet of interest only to people desiring that particular type of knowledge. The encyclopedia Britannica, for instance offers a booklet containing sample pages and illustrations from its new Encyclopedia. Collier's offers a booklet telling in the words of Dr. Eliot of Harvard what he considers the essentials of a liberal education, and thus finds the people who can be interested in Dr. Eliot's Five Foot Shelf of Books.

Here is such a letter, designed to winnow out from the other lists the names of all those interested in learning the art of Public Speaking. It is one of the most successful inquiry-bringing letters we have used.

Letter

Now For The First Time - THE SECRET OF EFFECTIVE SPEECH - FREE!

Dear Sir:

At your request, I shall be glad to send you one of the most talked-of little books ever written. It will cost you exactly one cent - the price of the stamp that will bring the enclosed card back to me.

The name of this booklet is - "The Secret of Effective Speech". The principal part of it was written by perhaps the most successful speaker of modern times, the man who made over $4,000,000.00 from his lectures, and then used it to send young men through College - Russell Conwell, author of "Acres of Diamonds".

The Secret of Effective Speech should be read by every executive who ever has to face a hostile audience, whether that audience consists of one man or a thousand.

It is not made up of rules and principles, but of the few common-sense essentials which Conwell found of most importance in his thousands of appearances on the public platform. It is radical. It is stimulating. AND IT IS FREE!

Your name and address on the enclosed card will bring you a copy of "The Secret of Effective Speech", with out compliments. You will like this little book. It is short, but there is a tremendous lot in it. Every time you read it, you will realize more clearing why Russell Conwell had so many thousand enthusiastic admirers, who audiences hung upon his every word.

Frankly, we are taking this means of bringing to the attention of a few alert business executives a new method of teaching Public Speaking - a method so striking and simple, yet so amazingly successful, that it is taking the country by storm.

Will you use the postcard NOW - TODAY?

Sincerely,