Using Pressure

Want to start a business of your own by mail? Here is a letter that brought in more than $1,000,000.00 worth of orders for a new concern in its first six months.

Every man wants to make money. Every man wants to see his money grow. When you start by asking your reader if he'd like to see one dollar grow to a hundred, you have his attention. when you prove to him that he can learn how to work such a miracle before he pays out a single penny, you are sure of his interest. After that, the bringing back of the actual order is mere detail.

This letter is high-pressure... to much so for many projects - but for those that can stand it, it embodies every feature of the successful selling letter.

Letter

My dear Sir:

Would you like to see $1.00 grow to $60.00 - $8.00 grow to $500.00 by next March?

Let me tell you how:

I am going to send you within the next few days a set of seven little books. These books are probably not like any you have ever seen before because:

They are about YOU!

They show you that you have been using but a small part of your real abilities - that back in your subliminal mind", as the scientists call it, is a sleeping Giant who. awakened, can carry you on to fame and fortune almost overnight! A Genie-of-your-Brain as powerful, as capable of satisfying your every wish, as was ever Aladdin's wonderful Genie-of-the-lamp of old.

They make your Day Dreams, your visions of wonderful achievement, of fortune, health and happiness COME TRUE - not five, ten, or fifteen years from now, but TODAY, A.D. 1925!

I am going to send these little books to you - with no obligations on your part - for you to read and ACTUALLY TRY OUT for a week at my risk and expense.

But - there's just one thing - I don't want to send these without first getting your permission. You can grant that in a moment on the enclosed special "Courtesy Card".

When I send the books, there's absolutely no obligation on your part to pay for them. You can return them for ANY reason, or for no reason at all.

BUT HERE'S THE MOST IMPORTANT PART!

If you; find these little books are everything I say about them (and you're to be the sole judge), how much would you expect to pay for them? $30.00? $50.00? $100.00? That's what ordinary courses, which merely promise to show you how to do some special kind of work, cost you. Certainly, if this one will do the half of what I've promised you, it will be worth all of that - and more!

Well - if you decide to keep these books, you need send me - NOT $50.00 or $100.00, not even their regular price of $13.50 - but my SPECIAL INTRODUCTORY PRICE TO YOU, good only on this ADVANCE EDITION of $6.85! (If you prefer the more convenient monthly payments, send only $1.00 a month for eight months.)

And that isn't all!

If within 6 months your $1.00 hasn't grown to $60.00 - if you can't credit to the $6.85 you pay for this Course at least $500.00 of ADDITIONAL EARNINGS - send back the books and I'll refund to you cheerfully and in full every cent you have paid to me for them.

There are no conditions - no strings attached of any kind to this offer. If within 6 months these little books have not brought you the pot of gold at the foot of the rainbow, then they are not for you. Send them back and get your money!