A 100,000 Mark Note

To show how readily you can adapt to your business an idea that has been used successfully in some other line, here is an adaptation of the "Dollar Letter".. (See Letter #10.)

Pinned to the top of this letter was a 100,000 mark German note. Its purpose, like that of the dollar, was to get the reader's immediate attention and arouse his interest in the message of letter.

It worked so well that the Wall Street Journal, for whom the letter was written, reported that it was the most successful subscription-getter they had ever used.

Letter

Will You Accept The Enclosed German Reichsbank Note For 100,000 Marks, With OurCompliments?

Dear Sir:

If the enclosed German Reichsbank Note for 100,000 Marks pays for one minute of your time, consider yourself engaged.

Yes, it's a real Reichsbank Note, put out by the German Government. Before the War, 100,000 marks were worth $23,820.00 in our money.

But when this particular issue of notes was retired, it took 10,000,000 notes like this to get a mark worth 24 cents in gold!

That is what uncontrolled inflation did to German money. As fast as new issues were brought out, the old ones dropped in value, until a man's only chance to get ahead lay in putting his money in common stocks, or into goods or real estate - or something that would go up in price just as fast as the value of his money went down.

In a small way, something of the kind may occur here. Even with inflation under perfect control, the value of the inflated money is bound to drop, while common stocks and goods and real estate will go up in value.

The question is - what type of stocks will depreciate most? And what effect will inflation have upon various lines of industry?

That is where the Blank Street Journal can be of genuine help to you. Its facts are not merely timely, but they are derived from original sources, and their accuracy can be depended upon. But that isn't all. The facts it brings to you each day are interpreted from the standpoint of the investor and of the business man, enabling you to invest your money or to plan your business with understanding and foresight.

The Blank Street Journal is the source of information for countless statisticians, newspapers and market services. Yet the information for which you pay the high fees is just as readily available to you in the pages of the daily Blank Street Journal, as it is to them.

The enclosed card entitles you to the next SIXTY ISSUES of the Blank Street Journal for $3. Not only that, but it brings you FREE EXAMINATION of the first five copies. If these five do not make clear to you the financial trend, if they do not show you every phase of business and financial activity, just tell us to cancel, and you will be out nothing.

Will you TRY it? Will you let us send you accurate news from the very heart of the financial center of the country NOW - when that news may be worth more to you than ever in your lifetime? Will you mail the enclosed form TODAY?

Sincerely,