Close Outs

End of the Season Sales are the plague of every merchant. How to clean out the remnants of stock at a price that will appeal to the public and still leave a modicum of profit is something to make any advertising man rack his brain.

Here is a letter that we used first on books. When the Simond's War History sale was over, there were a couple of thousand returned or damaged sets on hand. The price was reduced to 25 cents and a letter along the lines of the attached was mailed. It pulled so well that the 2,000 sets were disposed of at once, and the order cost was found to be so low that it paid to deliver some 6,000 brand new sets on the orders that came in.

Adapted to Travelling Bags, the letter did just as well. Here it is, used to dispose of the odds and ends of a stock of Overcoats. It has been successful on every product on which we have used it.

Letter

790 Leftover Ulsters At A Big Discount!

Dear Sir:

In the rush and excitement of selling, in the past two months, of 21,000 "Keep Warm" Winter Ulsters - there was no time to pay attention to exactly how sizes and colors were running.

The result is that now, with the season near its end, we find ourselves with 790 coats left over - in all sizes - BUT WITHOUT A COMPLETE RANGE OF SIZES IN ANY ONE COLOR!

There are dark grays and blues and beautiful brown heather-mixtures, in Greatcoats that we sold in the past all the way up to $47.00 - really handsome colors, all of them - but we can't be sure of having your exact size in the color you specify.

And you know how the Overcoat season is - if these Ulsters are not all disposed of before Christmas, some of them will probably be on our hands until next Fall.

So rather than carry any of them over until then, we have decided to make one sweeping reduction, and offer these 790 smart, distinctive, beautifully tailored Greatcoats of fine, warm, double-texture pure wool cloth - for only $27.65!

This is the lowest price we have ever made on these all-wool "Keep Warm" Ulster Coats. Just try to find their equal - in style, in workmanship, in fine quality material for $40 or $50.

Letter

Only 790 Coats Left

We have just 790 of these double-texture all-wool Greatcoats to sell at this low price. When they are gone, your chance to save on your Winter Ulster will go with them. But while these 790 last, you can get as perfect-fitting, as good-looking, as fine-quality a Winter Greatcoat as ever you would want to wear, at an almost unheard-of bargain.

If you will just write your name and three simple measures on the enclosed card and mail to us, we will send you a "Keep Warm" Ulster - that will exactly fit you - by prepaid Parcel Post.

You may keep the overcoat for a full week. Then, if for ANY REASON AT ALL you don't care to keep the coat, you can send it back AT OUR EXPENSE. But if you are so well-pleased with it that you don't want to part with it, just send us $27.65, the low price at which we are offering these last remaining 790 coats.

SEND NO MONEY - simply mail the post card. But do it at once, this opportunity to save money will not occur again.

Yours up to 790,

PRESIDENT