Bargains

Everyone offers bargains - at least, everyone claims that if you take into consideration the quality and so on of his product, it is a bargain at this price.

But what everyone claims, no one believes. So you've got to do more than claim that your price is low or you offer an unusual bargain. You've got to show the reason why.

Here is a letter that was unusually successful in convincing readers that they were getting something unusual in the way of price reduction, and therefore brought back their orders in profitable quantities.

Letter

Mr. Business Man:

"Name your own price!" said the manufacturer.

And we did.

You know how most factories are - busy and working overtime eight or ten months of the year and idle the rest. And those idle months, like the famines of ancient Egypt, eat up most of the profits of the busy ones.

We offered to keep this factory busy making new Carozy Robes all during the idle season.

"Name your own price", was the answer.

We named a price. It was accepted without cavil or question, with the result that we can offer you, at $9.85, a Motor Rob that customers tell us could not be equalled in stores at anywhere near that price. The folder enclosed will give you some idea of the beauty and richness of this luxurious Robe.

Naturally, bargains like this won't last long. We got this one manufacturer's output for three months, but while three months' output is a lot of robes, they won't go far among our more than 300,000 customers.

The enclosed card will bring one of these beautiful new Carozy Robes to you for a week's examination - FREE! No money - no risk - no obligation. Just the postcard.

"A direct saving to me of at least $7.50," wrote John Smith of Clarksburg, WV, when he saw his robe.

The card will be worth good money to you, too, IF YOU WILL MAIL IT AT ONCE.

Yours for mutual cooperation,

PRESIDENT